The Rules
No ads. No algorithms. No revenue sharing. Just money and rank.
- 01
Rank = money
There is no algorithm. The highest effective bid is #1, second highest is #2, and so on down the board.
- 02
Whole dollars, $5 minimum
Bids are whole US dollars. Any amount puts you on the board at whatever rank that money currently buys.
- 03
Ties go to the veteran
If two listings sit at the same value, the one that reached it first keeps the higher rank.
- 04
Your first 24 hours are shielded
The first real bid on a website or @handle doesn't decay at all for 24 hours. You get a full day at the rank you paid for — long enough to actually see the clicks — before the clock starts.
- 05
Bids decay — proportionally, never flat
After the shield expires every listing bleeds a percentage of its value, never a flat fee. The half-life scales with the size of the bid: 48h at $10 (about 29% a day), 96h at $100, 120h at $1,000 and above. Small money churns; big money buys durable rank — but nobody gets wiped out overnight.
- 06
Your money vests — 10% is permanent
A bid never decays below 10% of what you paid. A $10,000 bid keeps $1,000 of standing forever; a $50 bid floors at $5. Buying a tier is permanent, holding the crown is not.
- 07
Top-ups only cost the difference
Re-enter the exact same URL or @handle and you pay only the gap between your current value and your new bid. If someone outbids you while you're paying, your dollars still land — they stack on top of your current value instead of being refused.
- 08
Open slots have reserve prices
Unclaimed placeholder slots aren't all $5. The bottom slot opens at the minimum and each step up the board costs $1 more, so a higher position always costs more money.
- 09
Auto-defend
Opt in at checkout and we keep your card on file. Whenever decay or a rival drops you below the bid you set, we top you back up automatically — capped by your max per top-up and your total budget. It switches itself off the moment the budget runs out or a charge fails.
- 10
Refunds remove rank
A refunded or disputed payment is reversed on the board automatically. You can't chargeback your way to #1.